Customer representative App
Retail Sales Assistant
We redesigned the in-store experience of the customer and the store representative. We’ve adapt the users’ habits to the real store merchandising scenario.
1·Research
Interview
We analyzed the shopping journeys to combine the online and offline experiences of the customer and the customer representative.
—
We conducted a direct observation study in order to understand Beymen customer representatives and their customers’ shopping experiences in the store. During these studies, we learned the needs and motivations by meeting with the customer representatives.
We then determined where the customer and the customer representative interacted with digital at the time of the shopping.
2·Interaction
Performance Overview
We’ve redesigned the shopping experience in the store as a result of the outputs obtained from the tests and interviews.
—
We have seen that sales associates control their own performance improvements when using the application. For this reason, we designed the app in the profile page center and transformed the current and past performance details needed by the representatives into a user-friendly interface.
2·Interaction
Synchronized Stocks
Access to the status of the product in the warehouse during shopping was critical.
—
We have designed the flow so that the representatives can query the stock in other stores by color and size, or find the product from the online store and add it to the basket.
In this case, representatives may reflect product with the chrome cast, so shopping experience can continue without keeping the customers waiting.
Wireframes
—
2·Interaction
Seamless Payment Experience
While carrying out the sales experience in the store, we also had to be able to use the online shop infrastructure.
—
We designed the barcode reading and accessing the online store to provide the user with seamless experience.
The steps are completed according to the payment preference of the customer from the cash register or from the online store, by printing the special receipt to the cart or by reading the credit card to the device.
3·Interface
High-Level Concept
We aimed to carry the service approach of the brand in its stores to the assistant app.
—
The brand has a luxurious image in the public eye. Therefore, the customer had to be able to feel this detail and service understanding from the screens that the representative who take care of them has control over their services and products.
Colors
—
#B9A266
#857650
#333333
#C5C4BC
Typography
—
Aa
1 2 3 4 5 6 7 8 9 0
Brandon Grotesque Regular
Aa
1 2 3 4 5 6 7 8 9 0
Brandon Grotesque Semi-Bold
Aa
1 2 3 4 5 6 7 8 9 0
Brandon Grotesque Bold
To Sum up
Collective Progression
We designed all the flow and scenarios by keeping in touch with the Beymen team.
—
The aim was to carry the whole sales experience to mobile devices in order to provide what customers are accustomed to and want to receive continuously; the fast, easy and efficient service of the sales representatives at Beymen stores.
CREDITS
Project Team
UX Designer
Berkay ALKIŞEL
Ali Eren ALAKİRAZ
Researcher
Sinem KUMDERE
Nazlı YILMAZ
UI Designer
Enes AKTAŞ
Pınar Yücel
Project Manager
Kerem ZAĞLÜL
Product Owner
Cem ROSSO
(Beymen)