e-commerce websıte & App

Luxury Lifestyle Market

Carrying more than 900 designer brands in its stores, as well as its own brands, Beymen sustains its leading position in fashion with the value it places on innovation and creativity.

Role

UX Designer

Institute

Userspots

Client

Beymen

Service

Website, App

Year

2016

Duration

200+ hours

1·Research

Target Audience

We carried out several interviews with Beymen customers and identified three main personas.
 

Beymen aims to create the best shopping experience comparing to the competitor online luxury brands.

1·Research

User Journey Map

Based on what we found out about our personas, we created user journeys to map their assumed experience.

With the help of the journeys, we managed to identify and highlight many problems our customers faced at that time & understood how they interacted with similar websites and what they expected from them.

2·Interaction

Page Flow

Once we managed to come up with working solutions for the identified problems, we started to wireframes.

We followed a mobile-first approach. Designing pages for smaller screens first -focusing on the really important features and simple solutions– usually comes easier, and then we can create them for the bigger ones as well. Also, most of our target audience consumes content mainly on mobile devices.

3·Interface

High-Level Concept

Since the brand has a luxurious image in the public eye, the sense of luxury was our core concept.

While creating the user interface, we paid special attention to the brand characteristics and the personas’ needs. We had to design an interface that is worthy of the brand’s understanding of customer service and satisfaction. 

Colors
Typography
Card Modules
To Sum up

The Art of Luxury Lifestyle

The company dedicated to provide its customers with the finer things in life.

The biggest threat is the affordable luxury market: Should the industry offer luxury goods at multiple price points to grow the market overall? Or, will affordable luxury dilute or erode the high-end luxury market – dampening consumer confidence that what they are buying is “true luxury?”

CREDITS 

Project Team

UX Designer
Berkay ALKIŞEL
Emrah SARIBAZ

Researcher
Sinem KUMDERE
Nazlı YILMAZ

UI Designer
Enes AKTAŞ
Pınar Yücel

Project Manager
Kerem ZAĞLÜL

Product Owner
Cem ROSSO
(Beymen)

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