e-commerce websıte & App
Luxury Lifestyle Market
Carrying more than 900 designer brands in its stores, as well as its own brands, Beymen sustains its leading position in fashion with the value it places on innovation and creativity.
We carried out several interviews with Beymen customers and identified three main personas.
Beymen aims to create the best shopping experience comparing to the competitor online luxury brands.
User Journey Map
Based on what we found out about our personas, we created user journeys to map their assumed experience.
With the help of the journeys, we managed to identify and highlight many problems our customers faced at that time & understood how they interacted with similar websites and what they expected from them.
Once we managed to come up with working solutions for the identified problems, we started to wireframes.
We followed a mobile-first approach. Designing pages for smaller screens first -focusing on the really important features and simple solutions– usually comes easier, and then we can create them for the bigger ones as well. Also, most of our target audience consumes content mainly on mobile devices.
Since the brand has a luxurious image in the public eye, the sense of luxury was our core concept.
While creating the user interface, we paid special attention to the brand characteristics and the personas’ needs. We had to design an interface that is worthy of the brand’s understanding of customer service and satisfaction.
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To Sum up
The Art of Luxury Lifestyle
The company dedicated to provide its customers with the finer things in life.
The biggest threat is the affordable luxury market: Should the industry offer luxury goods at multiple price points to grow the market overall? Or, will affordable luxury dilute or erode the high-end luxury market – dampening consumer confidence that what they are buying is “true luxury?”