We also provided them with screenshots of the current platform and had them complete a series of tasks by talking us through their thought process towards achieving the user goal. This helped us to narrow down on what were the problems we should solve.

LEARN: Build a solid knowledge in trading concepts and strategies.

APPLY: Continuously commit themselves to improve by creating their own signals and executing more trades.

SHARE: Actively participating in a community where they can gain valuable feedback from others as well as nurture other members.

For a successful business, the UX process also understands that a great user journey isn’t limited to its digital product. Everything that exists around the user is essential, such as how one finds the product, to how they advocate and share about your product.

Although the Garanti Yatırım is a corporate business, we combined their identity with the modern global trends such as shadow, gradient and card structure. We mainly used their corporate color, which is green, accompanied by purple to obtain a sense of high-tech.