Online Trading analysis
Investment Research Platform
The company has been serving domestic and foreign customers in corporate finance, research, capital markets brokerage activities, treasury products and forex markets since 1991.
We conducted user interviews with eight passionate traders.
We also provided them with screenshots of the current platform and had them complete a series of tasks by talking us through their thought process towards achieving the user goal. This helped us to narrow down on what were the problems we should solve.
We were able to understand the growth of a forex trader and categorize them into three parts.
LEARN: Build a solid knowledge in trading concepts and strategies.
APPLY: Continuously commit themselves to improve by creating their own signals and executing more trades.
SHARE: Actively participating in a community where they can gain valuable feedback from others as well as nurture other members.
We collaborated and discussed as a team on the best ways to position the elements.
For a successful business, the UX process also understands that a great user journey isn’t limited to its digital product. Everything that exists around the user is essential, such as how one finds the product, to how they advocate and share about your product.
We blended their investment knowledge with the global trends.
Although the Garanti Yatırım is a corporate business, we combined their identity with the modern global trends such as shadow, gradient and card structure. We mainly used their corporate color, which is green, accompanied by purple to obtain a sense of high-tech.
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To Sum up
Exchange of Knowledge
Like any community, traders need a platform for exchanging ideas, learning from others, and practice.
With its high-end technological infrastructure, the team of experienced experts and the strong brand image that it has, Garanti Securities keeps creating solutions to get you one step ahead in the investment market.