Workshop event series
The NextGen Cup Challenge
How might we design the next generation fiber cup to be recoverable on a global scale, while maintaining the performance standards we know and trust?
Materials & Assessment
The idea should minimize the use of virgin material and favor ethical, recycled and sustainable materials.
The first event begins with a weeklong materials and design bootcamp. Teams are guided through material feasibility questions, performance standards, and planning for recovery.
Recovery & Refine
The project should have a path to scale, work for the entire cup value chain and be globally applicable or target specific regions.
As products mature, teams test in live markets to better understand the implications their products have on the end supply chain, working with recovery facilities to ensure alignment.
Design & Prototyping
Teams are ensuring the products “hold water” from a manufacturing perspective.
Participants develop their design to ensure user desirability and design aesthetics while finalizing the product as they prepare for post-accelerator manufacturing.
To sum up
A successful cup solution must work for people, planet and also for business.
At the culmination of the program, our goal was for teams to graduate with manufacture-ready prototypes, pitch-ready business plans, and a strong team well prepared for long-term growth.
ACCELERATING THE FUTURE OF THE FIBER CUP
Nearly 500 submissions from over 50 countries down to 12 winners; broadly categorized into innovative cup liners, new materials, and reusable cup service models.
12 winning solutions have the potential to turn the 250 billion fiber to-go cups used annually from waste into a valuable material in the recycling system.