e-commerce websıte & app

Marketplace for Traders

Inspired by the merchant’s business idea that protects both buyers and sellers while trading of goods in bulk.

Role

UX Designer

Institute

OktoPeople

Client

Papara

Service

Website, App

Year

2018

Duration

200+ hours

1·Research

Market Research

We’ve worked with the client to create both a benchmark and baseline study.

We used a combination of online surveys and interviews. The two approaches provided an in-depth look at the site user experience identifying barriers to purchase, the impact of third-party advertising, and ease of use of the website.

Buyer
Seller
2·Interaction

Intuitive Navigation

The objective is clear and simple: people have to reach the e-commerce platform and buy items offered on it.

This e-commerce project is the part of a certain business plan with the specific goals in mind and the planned ways to achieve them. Therefore, the design for this sort of products definitely starts much before the first real line appears on the paper or screen.  

Mobile Wireframe
Card Modules
3·Interface

Brand Identity

Simple but solid stance will appeal to the target audience.

With a strong brand identity, customers are much more likely to remember the business. A strong brand name and logo/image helps to keep the company in the mind of the potential customers.

If a customer’s happy with the products or services, a solid brand identity helps to build customer loyalty across the business.

Logotype
Colors
Typography
3·Interface

Design Elements

The interface required to be simple in terms of global trends for the standard user.

While it was desired to transfer the reliable tradesmen relationship from a traditional society structure to the digital environment; the bridge with the modern world was taken into consideration. This understanding was reflected in the designs, especially inn the brand identity and UI process. 

Buttons & Links
Icons
Inputs
To Sum up

More Competition Than Ever

Launching a successful e-commerce venture takes more than connecting a valuable product with the right audience.

Whether a company in start-up mode or ready to scale, it needs expert strategy and incredible customer service to grow sustainably. And as customers will no doubt tell, there’s always room for improvement.

CREDITS 

Project Team

UX Designer
Berkay ALKIŞEL

UI Designer
Kaan YURTBAŞI

Researcher
Hazal ULUSOY

Project Manager
Meriç BAKIŞ

THANK YOU

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